01 / ABOUT ME
Hey,
I’m Salma Skaik a Product Design Leader with 13+ years of experience designing SaaS, ERP, FinTech, and enterprise products. Experienced in leading design teams, mentoring designers, and driving user-centered product strategies that deliver measurable business impact.
With 5+ years of leadership experience and a strong background in UX research, design systems, and AI-driven innovation, I specialize in transforming complex challenges into intuitive, scalable, and customer-focused digital experiences.
ABOUT ME —ABOUT ME

As Founder and Director of Experience at Wizex, I have spent the past four years helping organizations create human-centered products that accelerate growth and digital transformation.
I hold a Bachelor of Technology in Software Development and a Master of Visual Arts & Visual Communication Design.
02 / RECENT WORK
Selection of experienced product design solutions and innovative digital concepts
My passion lies in the intersection of art and technology, creating visually captivating interfaces and elevating overall user digital experiences.
03 / EXPERIENCE
Currently working as Head of Product Design @PIESHIP, Saudi Arabia
PIESHIP - KSA
Head of Product Design - Full time
AZM X - KSA
Sr. Consultant, UX Design - Contract
WIZEX - Istanbul
Founder - Director of Experience
BINA Business Incubator
Sr. Product Designer | Consultant - Contract
OSOSS - Kuwait
Product Design Manager - Full time
OSOSS - Kuwait
Senior UX/UI Designer - Full time
EMU - Cyprus
Research Assistant & UI/UX Designer
UPWORK
Top rated - Freelance UI UX Designer
Union Construction and Investment
UI Designer - Contract
MASHAREQ
Visual Designer
04 / EDUCATION
To achieve success in design, one must continuously learn and seek education
ILM Certified Coach & Mentor
ILM UK
Master of Visual Arts & Visual Communication Design
(3.97 GPA out of 4)
Eastern Mediterranean University
Bachelor in Information Technology - Software Development department
IUG University
PRODUCT DESIGNER
PRODUCT DESIGNER
05 / Certifications
My latest certifications. Explore them to see where I’ve honed my skills—and to follow the milestones of my product-design journey
Mentorship Mastery
UXCEL
Voice of the Customer (VoC): Enhancing Experiences
Coursera
Wireframing
UXCEL
UI Components advanced
UXCEL
Design Terminology
UXCEL
1000 Mentorship Minutes
ADPList
The 10 Pillars of Customer Experience
Customer Experience (CX) Foundations
Google Digital Marketing & E-commerce
Coursera
UX Foundations
UXCEL
Adobe Certified Web Master CS5
Adobe




