PRODUCT

DESIGNER

PRODUCT

DESIGNER

01 / ABOUT ME

Hey,
I’m Salma Skaik a Senior UI/UX Designer with 10+ years of experience in Product Design for SaaS and ERP platforms, 4 years of leadership, management experience and 2 years of mentorship experience .
Expert in user-centric design, solving complex challenges, and providing strategic design consulting. Focused on innovation and modern trends.

ABOUT ME —ABOUT ME

As the Founder and Director of Experience at Wizex, I’ve dedicated over four years to leveraging my UX design expertise to craft human-centered digital experiences that truly connect with users.

I hold a Bachelor of Technology in Software Development and a Master of Visual Arts & Visual Communication Design.

UI UX DESIGN

Creating visually stunning and fully responsive web layouts

UI DESIGN

Creating visually stunning and fully responsive web layouts

UI UX DESIGN

Creating visually stunning and fully responsive web layouts

UX AUDITING

Diagnosing digital products with data-driven rigor to uncover UX friction and deliver clear, actionable wins.

UX AUDITING

Diagnosing digital products with data-driven rigor to uncover UX friction and deliver clear, actionable wins.

UX AUDITING

Diagnosing digital products with data-driven rigor to uncover UX friction and deliver clear, actionable wins.

MENTORSHIP

Guiding designers with clear frameworks and hands-on practice to craft user experiences that thrive on every screen.

MENTORSHIP

Guiding designers with clear frameworks and hands-on practice to craft user experiences that thrive on every screen.

MENTORSHIP

Guiding designers with clear frameworks and hands-on practice to craft user experiences that thrive on every screen

UX RESEARCH

Unearthing user insights that drive design.

UX RESEARCH

Unearthing user insights that drive design.

UX RESEARCH

Unearthing user insights that drive design.

02 / RECENT WORK

Selection of experienced product design solutions and innovative digital concepts

My passion lies in the intersection of art and technology, creating visually captivating interfaces and elevating overall user digital experiences.

My passion lies in the intersection of art and technology, creating visually captivating interfaces and elevating overall user digital experiences.

My passion lies in the intersection of art and technology, creating visually captivating interfaces and elevating overall user digital experiences.

03 / EXPERIENCE

Currently working as Head of Product Design @PIESHIP, Saudi Arabia

PIESHIP - KSA

Head of Product Design - Full time

Dec 2024 — Present

Dec 2024 — Present

AZM X - KSA

Sr. Consultant, UX Design - Contract

Oct 2024 - Mar 2025

Oct 2024 - Mar 2025

WIZEX - Istanbul

Founder - Director of Experience

2021 — Present

2021 — Present

BINA Business Incubator

Sr. Product Designer | Consultant - Contract

Jan 2023 — Dec 2023

Jan 2023 — Dec 2023

OSOSS - Kuwait

Product Design Manager - Full time

Jul 2022 — Feb 2024

Jul 2022 — Feb 2024

OSOSS - Kuwait

Senior UX/UI Designer - Full time

Jul 2018 — Jun 2024

Jul 2018 — Jun 2024

EMU - Cyprus

Research Assistant & UI/UX Designer

Mar 2017 — Mar 2018

Mar 2017 — Mar 2018

UPWORK

Top rated - Freelance UI UX Designer

2016 — 2020

2016 — 2020

Union Construction and Investment

UI Designer - Contract

Jan 2015 — Dec 2015

Jan 2015 — Dec 2015

MASHAREQ

Visual Designer

2012 — 2014

2012 — 2014

10+

Years of Experience

10+

Years of Experience

10+

Years of Experience

35+

Satisfied Clients

35+

Satisfied Clients

35+

Satisfied Clients

42+

Projects Done

42+

Projects Done

42+

Projects Done

04 / EDUCATION

To achieve success in design, one must continuously learn and seek education

ILM Certified Coach & Mentor

ILM UK

2022 — 2023

2022 — 2023

Master of Visual Arts & Visual Communication Design

(3.97 GPA out of 4)

Eastern Mediterranean University

2016 — 2018

2016 — 2018

Bachelor in Information Technology - Software Development department

IUG University

2007 — 2011

2007 — 2011

PRODUCT DESIGNER

PRODUCT DESIGNER

05 / Certifications

My latest certifications. Explore them to see where I’ve honed my skills—and to follow the milestones of my product-design journey

Mentorship Mastery

UXCEL

April 2025

April 2025

Voice of the Customer (VoC): Enhancing Experiences

Coursera

Mar 2025

Mar 2025

Wireframing

UXCEL

Mar 2025

Mar 2025

UI Components advanced

UXCEL

2024

2024

Design Terminology

UXCEL

2024

2024

1000 Mentorship Minutes

ADPList

Jul 2024

Jul 2024

The 10 Pillars of Customer Experience

Linkedin

Jul 2024

Jul 2024

Customer Experience (CX) Foundations

Linkedin

Jul 2024

Jul 2024

Google Digital Marketing & E-commerce

Coursera

2023

2023

UX Foundations

UXCEL

2023

2023

Adobe Certified Web Master CS5

Adobe

2012

2012